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Modern PR Secrets
Mod 1: Digital Public Relations Super Powers
PR Yesterday, Today, and the Future (14:29)
SEO PR (13:27)
Social PR (19:51)
Brand PR (16:23)
Visual PR (14:21)
AR/VR PR (14:14)
Audio PR (13:32)
Strategy (7:01)
Mod 2: PR Channels
Journalists (8:01)
Website (10:19)
Search Engines (13:25)
Social Media (29:32)
Emails (13:57)
Influencers (10:43)
Audio - Podcasting (15:10)
Mod 3: Writing and Optimization
Who, What, Where, When, and Why (9:40)
Formatting and Emojis (16:43)
Keywords, Links, and Hashtags (21:29)
Bios (18:56)
Owned Digital Assets (13:01)
Email (18:03)
Gifs (11:11)
Repurpose (20:12)
Mod 4: News Angles and Storytelling
Audience (13:50)
News (17:00)
Trending (15:04)
Editorial Calendars (15:01)
Themes, Holidays, and Events (17:47)
Events (13:28)
Mod 5: Media Relations
Press Releases Part 1 (10:39)
Press Releases Part 2 (11:49)
The List Part 1 (4:04)
The List Part 2 (7:55)
The Pitch Part 1 (5:04)
The Pitch Part 2 (8:16)
The Pitch Part 3 (4:46)
Pitching Do's and Don'ts Part 1 (7:35)
Pitching Do's and Don'ts Part 2 (5:30)
Distribution (7:23)
Monitoring (9:56)
Mod 6: Measuring
What Matters (KPIs) (14:18)
Google Analytics Part 1 (6:34)
Google Analytics Part 2 (5:45)
Media Monitoring (10:03)
PR Reporting (13:07)
Digital PR Tools (14:58)
Pitching Do's and Don'ts Part 1
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