PR isn’t the same thing as social media. PR gets you massive exposure in major outlets, while social media provides proof. You must have both in your arsenal.
It doesn’t matter what you do or who you are, PR is a crucial piece of the puzzle.
And these days, influencer marketing, Social Media, SEO, and PR are all converging.
All this makes for mass befuddlement about getting it “right” . . . and peeking over everyone else’s shoulder to see what they’re doing.
It doesn’t matter if you’re an entrepreneur, CMO, freelance digital marketer . . . or even a seasoned PR pro looking to get up-to-speed on the latest trends. The challenges are the same for everyone.
The problem is, every piece of training and knowledge is scattered about the interwebs. Or in books. Or is being delivered in an obscure presentation that is siloed with pieces of information versus the whole picture somewhere in the metaverse.
Bottom line: Things move at light speed in PR. It’s easy to fall behind.
The good news is Lisa Buyer has the right course at the right time (and isn’t timing everything?) It’s called Modern PR Secrets.